POWER POSITIONING® INSIGHTS
BRIEF INTRODUCTION
Take your brand and product messages to the street. Tim Riesterer tells you why Power Positioning Insights is the best executive training investment you can make this year.
TAKE YOUR BRAND MESSAGES TO THE STREET
Be different—where it counts—by translating your 30,000-foot brand messages into 3-foot field-ready messages that win more deals.
You've spent thousands of dollars on outside agencies, voice-of-the-customer segmentation research and offsite meetings to create your company's brand message.
Now what?
How are you going to translate the 30,000-foot brand message into something that resonates at the 3.0-foot level—the distance between your sales people and your customer?
If 85% of your customer's brand decision is based on interactions with your field sales representatives (Booz Allen Hamilton), how confident are you that your brand message delivery is setting you apart?
Corporate Visions® Inc. invites all marketing executives to a one-day executive networking event called "Power Positioning Insights—Taking Your Brand Messages to the Street."
Learn how companies such as GE, MasterCard, Volvo, Xerox, ADP and others are taking a systematic approach for developing messages, tools and training that sales people will actually use to deliver your brand more consistently at the all-important point of sales interaction.
WHAT YOU GAIN
Blend creativity and discipline
Traditional marketing messaging efforts fall short in helping sales people help customers make decisions about your products and services. The challenge is that messages are either too high-level and fail to speak to the customers' challenges, or too low-level and filled with product or service details. As a result, customers have trouble seeing your real value.
Power Positioning Insights introduces you to a disciplined process that starts and ends with the customer, is synchronized to the customer buying process, and produces messages that can be used consistently and powerfully in customer conversations - whether used in person, over the phone, on the web, published in marketing communications, in a tradeshow, or promoted in story form by your executives and leaders.
WHAT ATTENDEES ARE SAYING
"Power Positioning blends creativity with discipline in a cross-functional approach that gets your best resources focused on the same outcome."
"I learned how to translate my brand message in a way that our sales team can't wait to tell...our customers want to hear... and our competition can't touch."
"Traditionally, corporate branding, marketing communications, and sales training have been managed in silos. Power Positioning shows me how to create better alignment between these activities to improve performance."
ATTEND FOR FREE
If you're a marketing executive you can qualify to attend Power Positioning® Insights FREE of charge.
WEBINAR ARCHIVE
The "No Decision" Cure:
How to dislodge the status quo
"No decision" (or staying with the status quo) could be your biggest competitor. What if you could turn that into an opportunity?
Just-in-Time Coaching:
Make your messaging training work like your salespeople.
How to ensure your salespeople are delivering a consistent customer conversation
Messaging Fuels Methodology:
How to Strengthen Your Sales Process Methodology with Sales Messaging, Tools and Coaching
The Power of Story:
How to tell a company story that sells
Bridge the Messaging Gap:
Move your 30,000-foot brand to the 3-foot customer conversation
Transform Your Company Message:
How Volvo Trucks North America uses story to achieve momentum
Build Your Brand in the Field:
ADP and CSO Insights share their best kept secrets
Customer Advisory Board, sponsored by Corporate Visions Inc. MARKETING AND SALES MESSAGING ALIGNMENT AGENDA MEMBERS:
