Power Messaging 2-Day
Power Messaging 2-Day
Power Messaging Insights
Power Messaging InsightsPOWER Messaging® INSIGHTS
BRIEF INTRODUCTION
Transform your customer face time—message for the decision. Learn why Power Messaging Insights is the best executive training investment you can make this year.
MESSAGE FOR THE DECISION
Be different—where it counts—by injecting passion into your customer conversations to deliver your messages in a manner that resonates and motivates your buyers to choose you.
You’re losing a discomforting amount of revenue and customers to price wars, or worse – no decision. Why? Your marketplace is inundated with marketing and sales messages that look and sound alike, and your prospects are overwhelmed and confused. Unable to tell the difference between your solution and your competitors’, they either buy the cheapest solution, or fail to buy at all. How do you train and equip your sales reps to tell a compelling story that clarifies, instead of confuses, your customers? How do you connect to their emotions in a way that sets you apart – even in your highly commoditized marketplace?
70% of 1,500 executives said the inability to differentiate is their top concern (Sales and Marketing Management Magazine). Meanwhile, sales reps are struggling to articulate the uniqueness of their solution during customer conversations.
Corporate Visions® Inc. invites all sales executives, managers, coachers and trainers to a one-day executive networking event called "Power Messaging Insights—Message for the Decision."
Learn how companies such as GE, MasterCard, Volvo, Xerox, ADP and others are taking a systematic approach for developing messages, tools and training to ensure that sales people will deliver their message with confidence and success at the all-important point of sales interaction.
WHAT YOU GAIN
Message Delivery that Sticks
Traditional sales training is built around classroom theory, not practical execution, and quickly becomes the flavor of the month. Training is forgotten, and tools linger unused under piles on desks and in the depths of inboxes. While your sales force may learn who to engage and when to engage them in your customer buying cycle, they still won’t know what to say when they have that crucial customer conversation, and how to say in a way that excites your buyer. Without training and tools that map over to the way they sell, most sales reps lose confidence and hide behind the features and functions of your solution, which results in no decision from your prospect.
Power Messaging Insights introduces you to a proven methodology that matches your sales process to sales skills training to ensure that you stand out at every customer touch point in a way that wins more business, more profitably. You’ll learn how to train your sales team to deliver messages with a unique passion and confidence, and give them the tools they will need and use to hold on to that message at every crucial “moment of truth” in the sales cycle.
WHAT ATTENDEES ARE SAYING
"I use Power Messaging from the first meeting through to feedback… It has shortened our sales cycle, focuses and engages the audience, increases spend and helps me close deals I couldn’t close a year ago."
"We have been able to leverage Power Messaging with internal training, the reps get it and have something they can take out and sell from… This workshop really works. I can’t recommend you guys enough!"
"Since the program, my team has moved from a 60% win rate to an 85% win rate! We are evangelists for your training."
"We have changed our messaging and presentations; Power Messaging gets people thinking more about how we approach and position a message and make it lead clients in the direction we want to go. As a manager, this is a huge advantage. We’ve gotten very positive feedback from our end users – which is a win for us."
"In 35 years in sales, this is the best, most practical selling course I have ever attended."
ATTEND FOR FREE
If you're a marketing executive you can qualify to attend Power Messaging® Insights FREE of charge.
WEBINAR ARCHIVE
The "No Decision" Cure:
How to dislodge the status quo
"No decision" (or staying with the status quo) could be your biggest competitor. What if you could turn that into an opportunity?
Just-in-Time Coaching:
Make your messaging training work like your salespeople.
How to ensure your salespeople are delivering a consistent customer conversation
Messaging Fuels Methodology:
How to Strengthen Your Sales Process Methodology with Sales Messaging, Tools and Coaching
The Power of Story:
How to tell a company story that sells
Bridge the Messaging Gap:
Move your 30,000-foot brand to the 3-foot customer conversation
Transform Your Company Message:
How Volvo Trucks North America uses story to achieve momentum
Build Your Brand in the Field:
ADP and CSO Insights share their best kept secrets
Customer Advisory Board, sponsored by Corporate Visions Inc. MARKETING AND SALES MESSAGING ALIGNMENT AGENDA MEMBERS:
